2K has finally spoken up about the recent introduction of unskippable NBA ads. 

After days of silence, 2K posted a statement on social media that claimed the scourge of Oculus Quest 2 advertisements in between games of NBA 2K21 were not intended.

“As many are aware, in recent years ads have been integrated into 2KTV segments,” 2K wrote. “Yesterday’s 2KTV and placement impacted our players’ experience in a way we didn’t intend, as these ads are not meant to run as part of the pre-game introduction.”

2K has stated that this instance of NBA ads will be fixed in the future – not immediately. However, with paid ads still integrated into the basketball simulator series in different areas, the publisher is still charging full price (more on next-gen) to advertise to players.

2K isn’t the only company to get backlash for introducing adverts into their sports games. EA recently came under fire for introducing adverts for Amazon’s The Boys Season 2 into matches of UFC. While far less egregious than the displays of 2K, those ads were swiftly removed.

The NBA 2K series also has more issues than its dreadful spread of NBA ads. For many years, the developer has done nothing to fix the massive horde of cheaters in PC versions of its game to the point where PC players can simply use Cheat Engine to increase stats on players.

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